Play Play PlayA unique collection of resources to inspire your child’s imagination

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Keep Playtime Fun & Productive

For toddlers and young children, play is centered around fun and when the play is creative and open-ended your child will learn the foundations of essential life skills such as math, science, communication, emotional regulation, fine and gross motor skills and when this play is extended so too will their learning. Toys and resources are fundamental for engaging your child in a fun and immersive play, which is why it’s so important to choose toys that they’ll enjoy as well as toys that allow for open-ended and curious play.

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Stimulate Your Child’s Imagination

Children have an inner desire to experiment with the world around them through play. It engages their senses and helps them to express themselves whilst also understanding key concepts from a young age, such as fairness, compromise, and empathy.

While some play need not involve any toys at all, such as role play, carefully curated toys that stimulate the imagination and creativity of children can help foster a healthy development of these skills at a young age.


The Benefits of Play

Children that engage in fun, creative, and imaginative play develop their cognitive, physical, social and emotional skills. These skills are essential for the healthy development of young children.

Some of the benefits of play include:

  • Cognitive: creative and imaginative play assist children in understanding their role in the world and improve their memory whilst stimulating critical thinking and intellectual curiosity.
  • Physical: children develop their motor skills, dexterity, and spatial awareness through healthy play. Building blocks, for example, help children safely understand balance and careful use of motor skills.
  • Social: when playing with others, children develop their social skills such as listening, co-operating, and sharing ideas and concepts with each other.
  • Emotional: children can express a wide range of emotions during playtime, ranging from joy to sadness or anger, such as from losing a game. Supervised play can help children reconcile their emotions and develop their confidence and self-esteem.

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